What should you be considering when you develop content for your blog? This lesson will help you learn exactly what type of content you want to create, and how each type of content could benefit you.

Why do blogs look the way they do? What do you want your blog to look like? We discuss the importance of great imagery, give you some easy-to-follow layout rules, and tell you our top tips for optimising your search traffic.

Of course, you want to make money online, but you don’t want people avoiding your social pages because they seem like one long and never-ending ad. We’ve all seen it on social media, someone peddling a product so hard that it actually causes you to doubt that the product is any good at all! Those tactics are what you’ll learn to avoid! In this lesson, you’ll learn tips and tricks to promote products online and convert your promotion into sales without annoying everyone of your social feeds.

If you don’t know where you’re going, how will you know when you get there? We’ll go through your blogging business plan in detail, covering the executive summary, vision, market and marketing, operations, team, and finances.